Austin Distel / Unsplash

Digital transformation in finance is revolutionising the payment system. According to studies, global FinTech investment reached $44 billion in 2020 — an increase of 14% from 2019.

Just like any other industry; fintech startups are not without challenges. I have personally seen many new fintech founders starting their journey with the hope of success but failing and on the other hand, seen many overcoming hurdles to build a successful fintech company.

Having said that, financial entrepreneurs always bring valuable insights for newbies whether their venture succeeds or not. …


Launching a startup is tough work. Here, small business owners talk about how to avoid start-up mistakes and improve your chances of success.

Danielle MacInnes / Unsplash

Building a business from the ground up is tough. After having worked with multiple startups over the years, I have noticed some common mistakes that they all share starting from having a wrong idea to lack of pre-planning.

Moving forward, I thought it would be a good idea to gather insights from small business owners on how entrepreneurs deal with the journey, and what mistakes they make. That being said, entrepreneurs are amazing, inspiring human beings. They are driven by innovation, hard work, passion, and ambition. …


Thomas Kolnowski / Unsplash

The Internet of Things (IoT) is revolutionizing our everyday lives, steadily changing how we interact with smart devices around us. IoT market revenue is $212 billion worldwide. From TV sets to vehicles, IoT connects everything together and is therefore transforming lives. We have heard and seen mobile app developers building seamless products for Android and iOS platforms, but now slowly shifting their focus on integrating IoT with mobile applications as it is becoming increasingly prevalent.


Steven Blowers / Medium

Elixir development is gaining attention in the world of programming mainly because of its reliability. The reason why startups and the banking sector is increasingly showing interest in Elixir for fintech development.

Now you must be wondering, what is Elixir used for? It is primarily used for large-scale applications with high traffic such as social media and platforms like discord depends on elixir to support five million users at a single time.

Elixir inherits all the advantages that a good programming language should have such as in terms of scalability, computing, stability, and performance.

A Brief History of Elixir

Elixir is one of the powerful…


Namroud Gorguis / Unsplash

Voice search technology has been trending for quite some time now and more so this year. Now users can verbally search their queries with the advent of smart AI assistants and speakers. By 2024, the global voice-based smart speaker market could be worth $30 billion. Global giants such as Google, Apple, and Amazon have made remarkable progress in the development of voice-search through machine learning algorithms.

Voice recognition has had a profound impact on global online businesses as it improves the experience of everybody and anybody on the internet. …


Roberto Cortese / Unsplash

With this growing demand of the internet due to digitization and its popularity, eCommerce provides a virtual way for small businesses and entrepreneurs to reach global audience irrespective of their geography. According to studies, global e-retail sales are expected to grow to $4.8 trillion by 2021.

Therefore, eCommerce website development according to leading industry trends is important for online presence, and authority in the marketplace because it is considered an essence for successful eCommerce businesses.

Importance of eCommerce in modern business

Audience. eCommerce is an ideal solution if you are looking to reach a broader audience. …


My article was originally published on Linked-In.

Markus Frieauff / Unsplash

The Healthcare industry is one of the fastest-growing industries in the world. The global health industry was valued at $8.45 trillion in 2018 and is expected to reach over $10 trillion by 2022. Digitization has redefined every aspect of our lives. Undoubtedly, the healthcare industry has come so far.

Not so long ago, all medical records were maintained in file cabinets, but now accessing healthcare information has become effortless. Healthcare institutions can now electronically store, share and analyze health data.

These monumental innovations in healthcare technology have improved our healthcare processes. Technology has…


Hal Gatewood / Unsplash

You have thought-provoking content but don’t know how to market it? Well, I am here to tell you some influential ways through which you can attract and retain your potential customers — all through a simple yet refined content marketing strategy.

Well, friends, while strategizing this content I came across an interesting yet puzzling fact that almost 63% of businesses don’t have a well-planned content marketing strategy. Now, this is serious. Why? Because without a solid content marketing framework you are bound to fail, and I am not just saying it, I mean it. Because everything that you do needs…


Negative Space / Pexels

eCommerce marketing strategies help companies in driving traffic to their platform, eventually converting it into paying customers. You can use paid and non-paid methods to figure out which works the best for you.

But to get maximum results, you should regularly revisit and revise your eCommerce marketing strategies because google algorithms continue to evolve with frequent changes in the search results. Meaning strategies that used to work may not work anymore.

According to studies, US e-commerce revenue is expected to reach $4.9 trillion in 2023, you don’t want to be left behind now do you?

Following are the five major e-commerce marketing strategies to drive more sales that work for almost everyone.

Address Cart Abandonment Issues

According to studies, on average…


My article was originally published on Vocal Media.

Gertrūda Valasevičiūtė / Unsplash

As the world is increasingly becoming digital, cybersecurity threats continue to spike in numbers. Cybercrime is now becoming prevalent and more sophisticated in this age of connected-ness and cloud computing. Companies, on the other hand, are excessively relying on digital technologies across global industries.

The artificial intelligence in the cybersecurity market is anticipated to reach USD 38.2 billion by 2026 at the highest CAGR of 23.3%.

It goes without saying that cyber threats accelerate in a time of global crisis whether it is the economic recession of 2008 or global pandemic 2020…

Sadia Mehmood

Market Research Analyst & Content Curator @invozone. Tea not coffee. Call me a ‘book worm’ or a Prima Ballerina (No, I am just kidding).

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