eCommerce Marketing: Actionable Tactics to Drive More Sales
eCommerce marketing strategies help companies in driving traffic to their platform, eventually converting it into paying customers. You can use paid and non-paid methods to figure out which works the best for you.
But to get maximum results, you should regularly revisit and revise your eCommerce marketing strategies because google algorithms continue to evolve with frequent changes in the search results. Meaning strategies that used to work may not work anymore.
According to studies, US e-commerce revenue is expected to reach $4.9 trillion in 2023, you don’t want to be left behind now do you?
Following are the five major e-commerce marketing strategies to drive more sales that work for almost everyone.
Address Cart Abandonment Issues
According to studies, on average 69.23% of customers abandon their carts during checkout. This can be due to many reasons. It can be lack of trust, or limited payment options, even technical issues.
So it’s important to list down all the possible reasons why a potential buyer would abandon the cart exactly during checkout process, maybe your checking out process is complex. Who’s to say.
So, make this an important part of your eCommerce marketing strategy to figure and fix customer issues on checkout. You can reduce the abandonment rate by performing split testing which is also known as A/B testing.
Now, as there are many different reasons why people leave their carts, therefore split testing allows you to find them. A/B testing splits your traffic on different versions of your e-commerce web solutions. Through which you can easily identify the version that performed better. The page with fewer abandonment rates wins and this is just one way to find out.
Also, keep in mind that your eCommerce web development matters a lot. Additionally, you can take the following steps to address the issues:
- Send reminder emails, they always help.
- Simplify your check out process as much as possible.
- Lower shipping costs because people do not want to pay less for the product itself and more for shipping.
- Make the entire navigation functionally easier.
Direct Email Marketing
This should be an important part of your e-commerce marketing strategy. According to e-commerce Statistics, only 3% of potential buyers convert during their first site visit.
Sometimes customers need to visit the website multiple times before making buying decisions. Therefore, building relationships with customers and bringing back visitors should be of high importance and the best way to do this is to grow your email list. Give visitors a reason to subscribe to your newsletter using their email address.
According to marketing-related studies, 66% of website visitors have bought a product as a result of direct email marketing.
Also, almost 60% of marketers say that email marketing brings much better results than social media and I am definitely not talking about spamming customer inboxes rather sending meaningful emails that could influence buying decisions.
Meaningful Content Marketing
Many e-commerce web solutions depend on content marketing for higher success rates. Content marketing is all about creating unique, attention-grabbing content such as blog posts, images, videos, GIFs, infographics, and others.
Content marketing is usually used for brand awareness and knowledge and holds a significant place as a part of your overall e-commerce marketing strategy. One of the many reasons why content marketing works for e-commerce is because google is all about ranking the best content on top.
Therefore, content based on SEO keywords with the highest search volume and the low keyword difficulty delivers successful results. But in the end, it all comes down to unique content ideas.
Product Reviews
Most of the time product reviews left by customers help digital businesses generate more sales.
According to research, an estimated 63% of customers are more likely to purchase from a site that has product reviews plus they increase your conversion rates by 4.6%.
For your online e-commerce web solution’s branding and marketing, product reviews are considered important. Because it offers benefits manifold. Positive reviews not only build customer trust but also helps customers in identifying why they should choose your product over competitors.
Original product reviews can increase product sales by 18% only because customers trust other customers’ reviews before making a purchase.
Top-Notch Customer Support
You want people to buy from you? Offer a great customer support service. Almost 55% of people change their mind about buying a product due to poor customer support service, which makes them turn towards their competitors.
Customers expect your e-commerce web solution to have a great reputation in terms of customer service. So it would be better for your brand image, if you are available through every platform either its social media or direct website chat, 24/7.
eCommerce Website Designing
Having an attractive website design is important if you do not want to lose customers. Because no one wants to scroll through a poorly designed website. Try to follow the latest design trends, including fonts, color palettes, imagery, animation when needed.
Animation sometimes increases the website load time, so do not overdo it. Avoid making design mistakes. If you are still unsure or new in this e-commerce industry, outsource professional help, and by that I mean to hire an eCommerce web development company for figuring out the right design, themes, and plugins for your online store.
Offer Personalization
Personalization is one of the most effective marketing tactics to drive more sales. Based on past customer actions and preferences offer personalized experiences to serve them better.
According to studies, personalization can increase sales by 10%.
Through integrating AI in eCommerce offer recommendations and content based on product preferences, provide location-based services, customers can actually benefit from. As mentioned above, identify the loopholes or gaps using split testing. Show content relevant to customers, purely based on their interests and search results.
There is no one way through which you can offer personalization opportunities to customers. Understand your audience, use that knowledge with a blend of right technology to make it happen for them.
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